![]() ![]() With incredible transparency, our clients shared what they love and what they hate about software pricing today, and where they think the market is going next. We conducted in-depth interviews with 51 client #CIOs across #US, #Canada, #UK, #Netherlands, #Denmark, #Australia, and #NewZealand to ascertain our clients pricing model preferences. Something was clearly missing from the story. However, Zoom doesn’t charge per-meeting, Salesforce doesn’t charge per-opportunity, and Netflix doesn’t charge per-movie. If trending articles are to be believed, technology companies of all shapes and sizes are, or should be, moving to consumption-based pricing. From goliaths like SAP, Salesforce, and ServiceNow, to boutique industry-specific solutions, companies rely on technology to be successful – but at a cost. Read the report here:Įvery company in the world buys technology. My LinkedIn friends and family: I am delighted to launch a new pioneering global report, led by Deloitte Canada, Software Pricing Models: C-Suite Perspectives on Consumption-Based Pricing and the Elusive Path to Value (also featured in the The Wall Street Journal). ![]()
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